With Kia Motors launching its maiden automobile Seltos in India on Thursday and taking the industry by using surprise with its pricing, MG Motors has announced a rewards scheme for its customers who’ve booked the Hector SUV in an apparent try to keep them in their fold.
MG, that’s subsidized with the aid of China’s largest automotive employer SAIC, launched the Hector on June 27 and obtained more than 28,000 bookings up to now. The corporation has stopped accepting clean bookings and sent a bit over 1500 gadgets of the automobile to its dealerships. Hector has priced among Rs 12.18-16.88 lakh.
Under the rewards initiative, MG is offering its clients 1,000 factors for every week that they may be made to watch for the Hector. These points may be redeemed for the corporation’s variety of real accessories and/or pay as you go protection packages at the same time as receiving transport for the car this yr. The accessories are to be had across its 120 centers in India and include an assurance of one year or 20,000 kilometers. Earlier the company had also tied up with IIMPACT NGO to train one female child on behalf of every consumer who waits for 2 weeks for the car.
“As a part of our commitment to patron pride, our ‘Worth Waiting For’ program has been further augmented with a completely unique rewards initiative,” stated Rajeev Chaba, President & Managing Director, MG Motor India. “Apart from driving the motive of girl child training, the rewards initiative brings pride to our Hector clients as they make deliveries.”
Kia Motors, that’s owned through Hyundai and is South Korea’s second-biggest carmaker, entered the Indian market these days with the Celtics and created a flutter with its competitive pricing. With a starting charge of Rs 9.7 lakh, the Seltos undercuts the Hector by using over Rs 2 lakh. Altos is anticipated to pose a stiff undertaking to the Hector and will entice clients who’re looking ahead to the latter. MG said the ready duration of their vehicle stretched up to 6 months throughout editions.
“In a market, this is in recession, no client might need to look ahead to greater than 2 months for a vehicle until it’s miles a compelling product,” said an automobile supplier in Delhi. “The enterprise predicted Kia to rate the car over Rs eleven lakh however they have got amazed absolutely everyone. Hector has a stiff assignment on its hand.”
The Celtics also has acquired an excellent reaction from the marketplace and has racked up over 32,000 bookings due to the fact pre-orders were opened 5 weeks again. Kia has but said it would no longer stop bookings for the automobile and is as an alternative operating on ramping up production at its factory so that customers don’t should wait too long for the Seltos.
“We have already improved the manufacturing of the Seltos at our factory and are actually making 5,000 motors each month,” stated Manohar Bhatt, head sales and advertising and marketing, Kia Motors. “We will not stop accepting bookings at any factor in time however will do the whole thing feasible to ensure clients will no longer wait too long for his or her car.”
